Sony Recycle Project Jeans

10 Nov

Have you always wanted a pair of jeans that is so original, that you must have got it in a very special way? Then this is your chance. Sony introduces 120 pairs of jeans, all of original fabric and handmade.  But wait, what does Sony have to do with 120 pairs of jeans?


What is it?

This is a project of Sony. The company takes the advertising banners, that have hung on their building, and make them one-of-a-kind jeans, all by hand. Where first the advertising banners hung on the building, there are now the jeans that are made of these banners. Passers-by have the opportunity to buy these jeans. With binoculars, they can choose their favorite and the employees of Sony take your chosen jeans down.

Sony recycle project jeans 1Sony recycle project jeans 2

Why is it cool?

I think this is a cool concept, because some things are just better at their point of origin. By hanging the jeans on the building from where the fabric, from the banners where the jeans are made of, comes from, Sony strengthened the concept of originality. The jeans are being sold directly from the wall, which I think is a pretty cool idea.

Not only it’s a cool concept because it’s a recycling project, but also because, with the money they raise with this project, they support World Heritages sites.

Why does it have future growth potential?

The Sony project has future growth potential, because Sony inspires companies to think ‘out of the box’. Sony isn’t a clothing company, but by using clothes, they creating a whole new vision of getting attention.

I think this is an innovative way to involve people in your brand and an original way to get some new attention.

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