Must See App

20 Feb

If you want to travel to a city you’ve never been, and you have no idea what kind of activities you can do there, the Must See Map by KLM, is the thing for you!

What is it?

The Must See App is a simple, online tool to collect the best tips for your next city trip. Online, you can create your own map. By collecting tips from friends who have been in that city, you could complete your map with all the things you want to do during your trip. The tips and tricks are gathered in a clear map with addresses, so you could easily find what you’re looking for. This will make your trip a lot easier, because you don’t have to look for things you can do. You’ve already selected the best things!

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Why is it cool?

The Must See App is a cool solution for people who love the adventure of travelling, but still want some kind of a guide who escorts them. If you’re not familiar with the city you’re going to travel to, there are always people who could recommend some things you MUST see. This is, in my opinion, a much better way to lure people to go on city trips. I think they attach more values on the meaning of other people, than on the sales pitches of travel agencies.

That’s why I think the Must See App is, for KLM, a good way to appeal people to go on city trips. For the users it’s cool, because they can pick every location they want to see, and, by the help of friends, have a great city trip with all the highlight and the things you must see!

Why does it have future growth potential?

I think this app has future growth potential, because, if other organizations see what a profit KLM gets out of it, they want something like that for their company too. I think that’s how this app will grow in the future. Users reacted really positive on the app, so I think that KLM is going to expand the app more and more. In this way, they’ll get more success out of it and it also helps travelers more than a lot!

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http://humphreyfredriksz.nl/klm-must-see-map-online-social-versie-van-lonely-planet/

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