Recyclable & Sustainable

5 May

Sustainability has been a big part of our society and it’s getting lots of attention from companies, organizations and individuals. But what about the recyclability? More people are getting aware of this trend and are committed to do something about it. And what’s a better place to insert these sustainable initiatives and recyclable projects than on the streets and in cities?


recycle 3To make people aware of recycling, it’s important to communicate in a way everybody understands. After the ‘Recycling Everything’ campaign in New York, the art industry gets involved in these ideas. Pop Art-inspired posters were created and hang around the entire city. Every poster presented a collage representing recyclable items like a can, a clothing piece or a magazine. The American Ad Council and Keep America Beautiful launched a campaign with the same idea, but in another concept. They featured humanized objects expressing their desire to be recycled.

When you communicate, you are effecting your Social Wellbeing, and especially you Community Involvement. It also effects your Emotional Wellbeing, because helping the environment gives you Satisfaction and embraces your Status and your Self-esteem.


You see, when you make people aware of situations that need to be improved in a creative way, you’ll get much more attention. People can get inspiration by others campaigns and spread their opinions, solutions and ideas in their own creative ways.

An example for inspiration is the “Recycled Shadow” designed by Meva architecture collective. They turned newspapers into paper windmills and suspended in a nylon mesh above the street in Madrid so they provided shade to passers-by.

With inspiration it’s approximately the same as with communication. Your Emotional Wellbeing is being approved, because you get a boost when you get inspiration. That embraces your Status and Self-esteem, because you get ideas, whereby you could create something you came up with yourself!

Pay with plastic

recycle 1You don’t have enough money to buy your travel card? Why not pay with bottles! The Chinese recycling company INCOM started in 2012 an experiment to encourage travelers in Beijing to recycle their empty, plastic bottles. In an ‘reversed vending machine’ in several subway stations all over Beijing, they could put their empty bottles in the machine. By doing this, commuters could get some credits on their travel card. Donors receives a few cents for every bottle they recycle. This makes people aware about recyclable and sustainable in a supporting way, which improves the Quality of the environment.

This also effects peoples Physical Wellbeing, because it improves their Health by getting a cleaner environment. It will also give them a cleaner Neighborhood and Control about the world they live in, because they’re the only ones who has an influence on it. As a result, they’ll get healthier and their Productivity will improve.

Recycle your ride

Like lots and lots of products, bicycles can be used again after their life span. You can reuse the whole product at one, like the plastic bottle I’ve told you about before, or you can recycle parts of a product. That’s what two design students in Delft did. Every year, plenty cycles are abandoned from Holland. These students took advantage of the situation and started The Upcycle, a company turning bikes parts into design and fashion objects. They have their own catalogue, which includes items like belts made from tires or bracelets made from bike chain links. In general, secondhand objects are becoming more trendy. They look pretty, but you also show off to the world that you’re helping the environment by recycling stuff.

The whole ‘recycle thing’ progresses your Quality of Life in the same way with every Signal. Particularly, Emotional Wellbeing is being influenced, because you’re helping the environment by recycling stuff. This has a Positive effect on your Emotional Wellbeing, because it makes you feel better.

recycle 2

Brands use trends

Not only street artists and individuals, but also big brands are aware of the trend recycling. They respond to inspiration they get to create their own concepts. That’s exactly what Nike did. Nike released a concept-store in Shanghai exclusively made from recycled trash! A Taiwanese agency used over 50.000 CDs and DVDs, 5000 soda cans and 2000 plastic bottles to create this store.

Another stunt inspired by a big brand: a public art installation represented a giant wave inspired by the Coca-Cola logo in Beijing. The brand went to several universities in China to collect more than 17.000 Coca-Cola bottles! Projects like these are meant to encourage people to recycle their used stuff.

You’re helping the environment and it makes you feel good which will improve your QOL!

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