How about your experience with food? Are you just eating it because you need to, or do you really enjoy eating it? Do you like new, unexpected things and would you like to discover food in a whole new way? Then this would be a perfect thing for you! Instead of “Dating in the dark”, this “Dining in the dark” shows, or in this case doesn’t show, you a new way of experiencing the eating of food in the Ctaste restaurant in Amsterdam.
What is it?
Dining in the dark is a new concept in the food industry. You make a reservation and go to the restaurant. There you’ll be told about what the evening will look like. You sit down at a table with your company and a waiter brings you a number of, for you unknown, dishes. Because of the dark room, you don’t see what you’re eating, so you have to find out by taste. It takes a while to know what kind of food you have on your plate, but this is exactly the idea of the concept. Afterwards you can discuss what you thought about the experience and post a comment on their website for other visitors.
Why is it cool?
I think this is a very cool idea, because it’s something that most people have never done before. A lot of people aren’t really thinking about what their eating, but just guzzle their food. If you can’t see your food, you aren’t able to just shove a big bite into your mouth. You have to think about what you’re eating, so you can enjoy it more.
It also allows you to experience how a blind person feels while eating dinner. Your taste and sense of smell develops even more and you’ll have a great time dining in the dark!
Why has it future growth potential?
I think “Dining in the dark” has future growth potential, because the more people experience it, the more they tell other people whether they like it and recommend it to them. So there will be more customers for the “Dining in the dark” – industry.
Not just “Dining in the dark” can grow, but also similar things. Something like a “Bakery in the dark” so you can taste different types of cakes, pies and cookies.
So I think it has future growth potential and the varieties on this concept will develop very soon.
JesseCoolen 
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