Tag Archives: Experience

Luxury peeing at a festival

18 May

The ToiletXperience. An invention of entrepreneur René van de Poel from Eindhoven. It’s a super modern and luxurious toilet pavilion, that will be find from now on on major events, festivals and pop concerts home and abroad.   toilet 4

toilet 1You have to pee against a videowall to make it change its color. Forget the dixi. This should be a real total experience. A silent, extremely clean and odorless toilet. You could also get your make-up done and receive discount coupons for shops as ICI Paris. And, if you’re lucky, the toilet miss will perform a cabaret!

There are also a few games you can play at the ToiletXperience with your urine stream. For example, who will be the first to fill a digital can with his pee? And who will win the camels race, by peeing from left to right, as soon as possible without spilling? The ToiletXperience will also keep your scores if you register.

It is the intention, for example, that visitors at a large pop event can choose between a regular toilet or the ToiletXperience. The last one, off course, is slightly more expensive, but you’ll get something in return! ToiletXperience is a small village itself, with associated animation.

 toilet 2

It is the intention, he explains, for example, that visitors will soon be a large popevenement can choose from a regular toilet or the ToiletXperience. The latter is slightly more expensive, but you get something in return. ToiletXperience is a small village in itself, with associated animation.


toilet 3Van de Poel has big plans, which he hopes to accomplish in the next few years, together with fellow-entrepreneur Harrie van der Hoorn of stand- and eventconstruction company Stabilo International.

Quality of Life

The ToiletXperience is an improvement of peoples Quality of Life, because it stimulates the Experience Economy. People are curious about the mysterious toilet and are willing to give it a try, because it looks so impressive. Going to the toilet at a festival is always a drama, because the toilets are gross, smelly and small. This experience will contribute to their event experience, because it changes the way people go to the toilet and make it an experience itself!

Source: http://www.ed.nl/algemeen/cultuur/luxe-plassen-op-een-festival-vergeet-de-dixi-1.4837119


Pop-up restaurant: The Cube

22 Nov

Just another restaurant. A nice atmosphere, good food and a friendly staff. It’s nice, but not really an experience. Now Electrolux has a new idea of going out for dinner. A restaurant, every certain time on a different place. But, how does this concept work?

 What is it?

The Cube is a new kind of restaurant created by Electrolux. The restaurant is set in a big city for a certain time. After this time, the restaurant moves to another city. In every city, The Cube is located on one of the highest roofs. So, when you’re having dinner or lunch there, you have the most amazing view in town.

There is one big table, where only 18 people can sit. There aren’t many more seats needed, because a 4-course dinner costs 200 euro’s. The food is very exclusive, ‘cause it’s prepared by three Michelin cooks. The table comes down from the ceiling when dinner is being served, and goes up again after, when people have the opportunity to talk about the experience while having a drink.

The restaurant has already been in a few big city’s like Paris, Brussels, Stockholm and Moscow.

Why is it cool?

This is a very cool concept in my opinion, because it’s one design that travels around the world. Though it’s a very expensive restaurant, I think the idea of a different location every time makes the experience so special. I don’t think other restaurants should copy this idea, because it wouldn’t be original anymore. So Electrolux strands out from the rest with this concept.

Why does it have future growth potential?

I think The Cube has future growth potential. Now, it’s a little concept that is contended for a particular group of people. If this concept spreads and more and more of these restaurants will develop, the cheaper it will be and the more customers they will get. Because it’s such a special experience, I think there are many people who will try this when they can afford it.

naamloos naamloos (2)


Ctaste, “Dining in the dark”

10 Nov

How about your experience with food? Are you just eating it because you need to, or do you really enjoy eating it? Do you like new, unexpected things and would you like to discover food in a whole new way? Then this would be a perfect thing for you! Instead of “Dating in the dark”, this “Dining in the dark” shows, or in this case doesn’t show, you a new way of experiencing the eating of food in the Ctaste restaurant in Amsterdam.

What is it?

Dining in the dark is a new concept in the food industry. You make a reservation and go to the restaurant. There you’ll be told about what the evening will look like. You sit down at a table with your company and a waiter brings you a number of, for you unknown, dishes. Because of the dark room, you don’t see what you’re eating, so you have to find out by taste. It takes a while to know what kind of food you have on your plate, but this is exactly the idea of the concept. Afterwards you can discuss what you thought about the experience and post a comment on their website for other visitors.

 CTaste dining in the dark 1

Why is it cool?

I think this is a very cool idea, because it’s something that most people have never done before. A lot of people aren’t really thinking about what their eating, but just guzzle their food. If you can’t see your food, you aren’t able to just shove a big bite into your mouth. You have to think about what you’re eating, so you can enjoy it more.

It also allows you to experience how a blind person feels while eating dinner. Your taste and sense of smell develops even more and you’ll have a great time dining in the dark!

Why has it future growth potential?

I think “Dining in the dark” has future growth potential, because the more people experience it, the more they tell other people whether they like it and recommend it to them. So there will be more customers for the “Dining in the dark” – industry.

Not just “Dining in the dark” can grow, but also similar things. Something like a “Bakery in the dark” so you can taste different types of cakes, pies and cookies.

So I think it has future growth potential and the varieties on this concept will develop very soon.

CTaste dining in the dark 2